18.11.2020. Keyword Cannibalization
I have changed my cornerstone pages where I have two pages with the root keyword the same. First three letters were the same and the fourth word was different.
I have noticed that in my google search console I do not have any impression on my page that was published later, and I mean a year later, than the first page which had 4 letters.
It seemed that the new page did not pass through google and it could be that I have cannibalized the keyword.
I have started to make modifications on the new page and to transfer all words to the old page with four words. My old page has a lot of impressions, but the page is in a place where no one will see it.
I have put my current status on that page so I have it for reference. I will monitor if the change has any impact on my google rankings for that page. After the change is done now I have one cornerstone or pillar page which targets a keyword with four words.
As you can see my current position is between 50 and 100 and it is always like that. There are no movements towards better rankings. I hope this move will help to rank the page higher.
I have changed the link structure and now all posts that were pointing to the new cornerstone page are linking to the old page. I have merged the content into one page and I hope this link structure will also help.
The reason why I have done the linking structure is to increase the importance of the old page. If the problem was in splitting strength between these two cornerstone pages I hope this solution will help solve the problem.
I will check once a while what are the stats. I will also put the results for other pages I have linked.
Here is the current status of the linking structure I have taken from the google search console.
I will also follow these stats to see does my internal linking structure has any effect. I hope the results will improve through time so I can rank the page much higher in SERP.
What I have also done on the posts I have merged is that I have put backlink to the main cornerstone page. I am doing that because at the beginning of this year I have decided to make a silo link structure to get the best link structure I can. That way I am trying to get the best rankings on Google.
If you want to read more about the linking structure I have used you can read more about it.
Here you can find a lot of useful stuff so I suggest you read it and practice what you read.
Posts Are Not Ranking for Keywords
By looking at my performance in Google Search Console I have noticed that some of my posts are not ranking for any words even if they are older than a year.
Well, at the beginning I have started to write posts which I thought will be useful. But the story is the other way around. I needed to write posts with keywords that are looked at by the people on Google.
Well, I have found that at the beginning of this year and I have changed my blogging style in April 2020.
I have made a complete list of keywords from SEMRUSH and since then I am writing posts only by the schedule I have made. The schedule consists of cornerstone pages, which I have shut down one of them, and each post is linked from the cornerstone page.
The logic is to make a cornerstone page and fill the content with links to posts on the same topic, but with long tail keywords. The link comes back from the post to cornerstone page.
When I am done with posts for one cornerstone page and all posts for that page I move to another cornerstone page.
For now I have a plan to have 3-4 cornerstone pages and posts for them.
What I have found by making pages and posts is that my blog should focus on one topic. And to make that topic narrow as much as possible.
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Make a Blogging Topic Narrow
I have seen that my posts are not ranking high place and mostly that is because I have a lot of posts that are not narrow.
As time passes I understand that I always see someone writes that I should narrow my niche and make the topics narrow to become an expert and so my pages and posts can rank higher.
Well, as I learn and time passes I change my blog accordingly. I am not paying for any service to point in the right direction, but only reading and testing.
When I get an idea I read about the idea because there is always someone who has tried the same idea. If I see that idea have some results I start to put that idea on my blog.
While I have now scheduled for one year of posts and I have made changes on my blog where I have merged two cornerstone pages into one I will wait until I make modifications in my post.
I will then look and try to narrow my niche topics so I can rank higher for those topics.
I am also working on my online course where my one cornerstone page will support the topic because the page is all about the topic of the online course.
The blogging experience I got and lesson I have learned here is that I should have my cornerstone pages written for my online courses.
That way I have content that will support my course and I will easily bring new customers to my course.
The way I have done it for now is that I have wide niche topics and my visitors will not be directed towards course topics. That way I will have less possible customers.
Well, what I can say.
I am learning a lot and it takes time to put all ideas into reality.
This is all for now. I will update this post when I see I have forgotten something. If not, I will put a link to another post where you can read my future results.